BFC Store Revamp
Big Fish Casino is a top-30 highest grossing social casino mobile app. Despite the app's success, its age had begun to show with the outdated store design. This redesign completely re-imagined the store's interaction and visual design, ultimately improving the companies bottom line and making purchasing a more intuitive and rewarding process.
After leaving Big Fish Games I was finally free'd up to make a product that aligns with my own product vision and strategies. I teamed up with two of my skilled friends, and we have set our sights on the hyper casual mobile game market. Bug Brite is the first product we've completed together and are currently refining features to improve retention metrics.
User centered design is the idea that the work I do isn't about me or my portfolio. It is about the people I'm designing for and how the work I produce might help them live better lives.