Big Fish Casino is a top-30 highest grossing social casino mobile app. Despite the apps success, its age had begun to show. Customer feedback revealed that the store was confusing and created a hurdle for people who wanted to purchase. The feature needed to be tailored to an older audience in order to drive purchases and increase revenue.
How might we make purchasing chips/ gold in big fish casino easier?
Increase bookings and conversion rate
Bring a modern look and feel to make the store more reputable
Allow users to clearly understand the store logic
Promote sale multipliers, VIP multipliers, and the resulting total multiplier
Create a polished result that is fun and sparks user delight
To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of Big Fish.
Video capture from the user testing sessions (left video). Video of playable prototype I made in principle (right video)
Increase in sales